For a long time I have known that the idea that culture change can be managed is a myth. A culture is emergent and is the result of millions of interactions, behaviours, artifacts and stories that people build up over time. It is unpredictable and results in surprise. The idea that a “culture change initiative” can be rolled out from the top of an organization is not only a myth, it’s a hidden form of colonization. And worse, the idea that people need to be changed in the way the boss determines if we are to become the kind of place that we all aspire too is cruel and violent.
So what to do when an organization says that its culture needs change? Until I had stumbled over David Snowden’s work, I had few practical tools, principles and practices for doing this work. Since working with the theory that Dave has assembled and translating it into praxis, I have come up with a number o
Here are a few key notes for working with people who ask me to help them with that.
Principles
- Culture is an emergent set of patterns that are formed from the interactions between people. These patterns cannot be reverse engineered. Once they exist you need to change the interactions between people if you want to change the patterns.
- Culture includes stories but it is not a story. This is important because simply changing the story of the organization will not change the culture. Instead you need to create ways for people to interact differently and see what comes of it.
- Cultural evolution is not predictable and cannot be led to a pre-determined character. You can aspire all you want to a particular future culture but it is impossible to script or predict that evolution.
Practices
- Start by getting clear about the actual work. In my experience people use the term “culture change” as a proxy for the real work that needs to be done: improving employee relations, becoming more risk tolerant, shifting leadership styles…whatever it is, it’s best to start with getting clear what is ACTUALLY going on before assuming that the problem is the “culture.”
- Look at what actually is. Studying the way things are is important, because that helps you to identify what you are actually doing. It seems simple, but it’s important to do it in a way that doesn’t bring a pre-existing framework to the work. You have to look at the patterns from the work that you already do, not from how it illuminates a pre-existing model.
- Work with emergence to understand patterns together. Using tools such as anecdote circles, organizations can discover the patterns that are present in the current environment. Anecdote circles generate small data fragements that describe actual actions and activities. Taken together and worked through, patterns become clear, like the process of generating a Sierpinsky triangle. Out of large data sets, hidden patterns appear.
- Identify those patterns and discuss ways to address them with safe to fail experiments. Run a session to create several ideas that are coherent with the patterns, design multiple small experiments to try to shift the patterns. Institute rigorous monitoring and learning and allow for experiments to fail.
- Support new ideas with appropriate resources. If you really want to change the interactions between people you need to resource these changes with time, money and attention. The enemy of focused innovation is time. Even allowing employees to work on something a half day a week could be enough to create and implement new things. Butif they have to do it on top of the full workload they have, nothing will get done.
- Learn as you go. Developmental evaluation is they way to go with new forms of emergent practice. To be strategic about how change is happening, it’s important to design and build in evaluation at the outset.
These are just notes and practices, but are becoming standard operating procedures in my world when working with groups and organizations who are trying to address that elusive idea of “culture change.”
Last weekend I took a ramble across Bowen Island, where I live, with a friend and colleague, Annemarie Travers. Annemarie and I have been teaching the Leadership 2020 program for a number of years now and we both love walking: she on the long pilgrimages of the Camino and Shikoku and me in the mountains of southern British Columbia. We are also both interested in managing in complexity.
My friends over at the Social Labs Revolution website have been fielding questions about the prototyping phase of labwork and today published a nice compilation of prototyping resources. It’s worth a visit. It got me thinking this morning about some of the tools I use for planning these days.
Spent an hour in conversation with a friend in the US last night discussing the role of dialogue in connecting communities together. My friend has extensive experience working with immigrant, refugee communities and in working with inner city agencies. He’s been personally affected by Trump’s travel edict as his family members are directly targetted by the current travel ban. He’s a man I respect very much.
We were talking about ways to connect and understand the “other side.” After our conversation I stumbled over this podcast on the “deep story” of what is motivating Trump supporters, and probably both Brexit supporters and other Europeans struggling with how the world is changing and how they perceive their privileges coming apart. We talked about how there is always a thin slice of people that will never sit down with “the other.” We also spoke about the many main street Republicans who feel abandoned by their party and have done since the Tea Party took it over. It comes down to the fact that arguments on economics and policy cannot overrule the emotional aspects of identity, especially when people feel those identities are under assualt through no fault of their own.
In her new book, Strangers in Their Own Land, sociologist Arlie Hochschild tackles this paradox. She says that while people might vote against their economic needs, they’re actually voting to serve their emotional needs
The image of standing in line to get your rewards and watch people stream past you is compelling. It’s one thing to deconstruct this image with data and facts, but first it’s important to understand it and how people deeply FEEL it.
Deep story is fascinating to me. Here in my home community of Bowen Island, we experience tensions from time to time over our deep story. We all have ideas about what we think this place is and who we think we are. To some extent that story is an illusion born in our world views and our desires. In a place like Bowen Island, where most of us moved here from somewhere else, our own deep story includes the deep motivation that brought us here.
And deeper beneath the personal deep story we bring is the emergent and slowly changing story of the island’s identity. Over the last couple of years, as a member of our local Economic Development Committee, I have worked with friends and colleagues to understand our deep story. Once you can see it, it reveals the deep yes’ and deep no’s that make things happen or hold things back. People are often surprised by things that go on in our little community, but understanding the deep story helps to explain where these things come from.
When you understand the deep story, you can find deep places to connect together and important places of engagement and curiosity. Dialogue gets more interesting as we set out to learn about each other, what we care about, what we assume is true, and what is essential to our identity. Strategy that does not take the power of identity into consideration creates implementation plans that will inevitably endure oblique assaults on its efficacy. Understanding the deep story and identity of a place or a person is essential to resilience, collaboration and peacemaking across difference. A healthy community can hold different stories in all their complexity, even when those stories conflict with each other. An unhealthy community pits one story against another, and cynical leaders do the same.
We have a choice as citizens. This podcast helps us become resourceful in making that choice.
Last week we were out in Tofino hosting a three-day leadership workshop on dialogue with sixty people, most of whom were from the Port Alberni and west coast area. In the room were leaders from Hupacaseth, Toquaht, Ahousaht, Hesquiaht, Tsehshaht and Tloquiaht First Nations and Councillors from Ucluelet, Tofino and the Alberni-Clayoquat Regional District. Additionally there were citizens, non-profit workers, community foundation staff, scientists and small business people in the room. It was the kind of gathering that everyone is always saying “has to happen.”