Mashable.com shares a useful primer on how to Plan and Promote Events With Social Media.
Inviting people to an event is at least as much work as organizing it. It’s not just a question of getting the right people in the room but jhaving them engaged before hand as well in order for a gathering to be a good a productive use of time. Using these tools is a big step in that direction.
For a recent example, see my mate Geoff Brown’s harvest of work we did together in May in Australia.
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I’m a sucker for principles, because principles help us to design and do what is needed and help us to avoid bringing pre-packaged ideas and one-size-fits-all solutions to every problem. And of course, I’m a sucker for my friend Meg Wheatley. Today, in our Art of Hosting workshop in central Illinois, Tenneson Woolf and Teresa Posakony brought some of Meg’s recent thinking on these principles to a group of 60 community developers working in education, child and family services, and restorative justice. We’re excited to be working nwith these principles in the work we’re doing with Berkana Institute. Here’s what I heard:
1. People support what they create. Where are you NOT co-creating? Even the most participatory process always have an edge of focused control or design. Sometimes that is wise, but more often than not we design, host and harvest without consciousness. Are we engaging with everyone who has a stake in this issue?
2. People act most responsibly when they care. Passion and responsibility is how work gets done. We know this from Open Space – as Peggy Holman is fond of saying, invite people to take responsibility for what they love. What is it you can’t NOT do? Sometime during this week I have heard someone describe an exercise where you strip away everything you are doing and you discover what it is you would ALWAYS do under any circumstances. Are we working on the issues that people really care about?
3. Conversation is the way that humans have always thought together. In conversation we discover shared meaning. It is the primal human organizing tool. Even in the corridors of power, very little real action happens in debate, but rather in the side rooms, the hallways, the lunches, the times away from the ritual spaces of authority and in the the relaxed spaces of being human. In all of our design of meetings, engagement, planning or whatever, if you aren’t building conversation into the process, you will not benefit from the collective power and wisdom of humans thinking together. These are not “soft” processes. This is how wars get started and how wars end. It’s how money is made, lives started, freedom realized. It is the core human organizing competency.
4. To change the conversation, change who is in the conversation. It is a really hard to see our own blind spots. Even with a good intention to shift the conversation, without bringing in new perspectives, new lived experiences and new voices, our shift can become abstract. If you are talking ABOUT youth with youth in the process, you are in the wrong conversation. If you are talking about ending a war and you can’t contemplate sitting down with the enemy, you will not end the war, no matter how much your policy has shifted. Once you shift the composition of the group, you can shift the status and power as well. What if your became the mentors to adults? What if clients directed our services?
5. Expect leadership to come from anywhere. If you expect leadership to come from the same places that it has always come from, you will likely get the same results you have always been getting. That is fine to stabilize what is working, but in communities, leadership can come from anywhere. Who is surprising you with their leadership?
6. Focus on what’s working, ask what’s possible, not what’s wrong. Energy for change in communities comes from working with what is working. When we accelerate and amplify what is working, we can apply those things to the issues in community that drain life and energy. Not everything we have in immediately useful for every issue in a community, but hardly anything truly has to be invented. Instead, find people who are doing things that are close to what you want to do and work with them and others to refine it and bring it to places that are needed. Who is already changing the way services are provided? Which youth organize naturally in community and how can we invite them to organize what is needed? What gives us energy in our work?
7. Wisdom resides within us. I often start Open Space meetings by saying that “no angels will parachute in here to save us. Rather, the angel is all of us together.” Experts can’t do it, folks. They can be helpful but the wisdom for implementation and acting is within us. It has to be.
8. Everything is a failure in the middle, change occurs in cycles. We’re doing new things, and as we try them, many things will “fail.” How do we act when that happens? Are we tyrannized by the belief that everything we do has to move us forward?
9. Learning is the only way we become smarter about what we do. Duh. But how many of us work in environments where we have to guard against failure? Are you allowed to have a project or a meeting go sideways, or is the demand for accountability and effectiveness so overwhelming that we have to scale back expectations or lie about what we are doing.
10. Meaningful work is a powerful human motivator. What is the deepest purpose that calls us to our work and how often do we remember this?
11. Humans can handle anything as long as we’re together. That doesn’t mean we can stop tsunamis, but it means that when we have tended to relationships, we can make it through what comes next. Without relationships our communities die, individuals give up, and possibility evaporates. The time for apologizing for relationship building is over. We need each other, and we need to be with each other well.
12. Generosity, forgiveness and love. These are the most important elements in a community. We need all of our energy to be devoted to our work. If we use our energy to blame, resent or hate, then we deplete our capacity, we give away our power and our effectiveness. This is NOT soft and cuddly work. Adam Kahane has recently written about the complimentarity of love and power, and this principle, more than any other is the one that should draw our attention to that fact. Love and power are connected. One is not possible without the other. Paying attention to this quality of being together is hard, and for many people it is frightening. Many people won’t even have this conversation because the work of the heart makes us vulnerable. But what do we really get for being guarded with one another, for hoarding, blaming and despising?
We could probably do a full three workshop on these principles (and in the circle just now we agreed to!). But as key organizing principles, these are brilliant points of reflection for communities to engage in conversations about what is really going on.
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On the Art of Hosting list we have been having a conversation about using language of participatory process. Often the language of these new social technologies can be jargony and off-putting for people who aren’t used to it. That can cause unnecessary defensiveness among participants. So I had some thoughts about using good language AND holding to a core centre…
Don’t fall in love with your processes and tools and langauge and conepts: instead respond to people’s needs and offer what you can and when they ask what it is called, or wonder if you are just making it up, you can point to the body of work, research and experience to be found when you Google “Open Space Technology.” or “World Cafe” or whatever. That will give them comfort if they need it without “selling” them on what we think is good for them
When we put our tools above our client’s needs we are putting ourselves above our clients. When we join a field of learning and curiosity and possibility with our clients and offer what we can, we become co-creative and participatory.
But while we must be careful that in taking care to help people understand the processes that we are not abandoning our centre. So it is a balance, a dance between what is known and unknown. Working at the edge of fear and anxiety can help people come to the next level. Too much comfort is a poison for our times.
I have found that, ALMOST more important that the language I use is the centre I hold. If I am strong and grounded in my centre, the skeptics cannot knock me about, and in fact they are rather drawn to where I am, curious and a little cautious. For you to bring the new into a system – true for any pioneer or leaders – there is a firmness in conviction that comes with an undying trust in possibility and emergence and is helped by having the scars of battle upon you. For sure experience helps you to temper and hold your centre, but you will not get your experience unless you feel what it’s like to stand for something and take the buffeting of uncertainty around you. And occasionally you will fail and that will be your greatest teacher.
So I think you need skill in holding the centre and skill in speaking about it. And that skill comes from practice.
So my business card says: “Asking inspiring questions, hosting powerful conversations, harvesting for wise action.” To the unfamiliar eye that is a tricky set of words to understand, but I stay unapologetic in my use of them, and I have, over the year, developed some facility in explaining them in a way that invites whoever I am speaking to to join me.
In conclusion, practice.
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In May I am co-hosting a conference in Australia with Geoff Brown, Viv McWaters, Anne Pattillo and Johnnie Moore on evaluating behaviour change in sustainability initiatives. Sounds dry eh?
Well I invite you to visit Geoff’s blog to view the invitation and the slideshow he has put together that provides some context for the gathering and adopts the playful and exploratory tone of the conference we are designing: Show Me The Change is “coming ‘atcha live” | Yes and Space.
Working with Geoff is great because he has a terrific facility with all kinds of social media, including a mastery of powerpoint that shoud be a required skill for anyone entering the working world. Taken together with the conference website, he is spearheading a great invitation process tat communicates the intention of the gathering and sets the tone for participation. Just seeing how we have put together the invitation process and what it looks like should be an inspiration to others, taking us beyond the Save The Date notices, emailed brochures and static conference websites that are little more than a notice board posting in cyberspace.
Working on this conference is expanding my edges around invitation and harvesting, and I’m having fun playing into what we are doing.
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I was watching the Cop15 conference at a distance and I have been thinking that big conferences are maybe not what it will take to shift things. Bigger and more may not be what is needed, or what works. One of the problems is the pressure and expectation that comes from big gatherings – it tends to result in a level of planning and pre-ordained outcomes that actually suppresses emergent behaviour, and emergent behaviour is the mechanism I believe we need to evolve our next level of being, if we are to have a next level as a species.
An exception to my mind has always been the Open Space conference which is built on self-oganization as a mechanism for fostering emergent understanding and work. In fact, recently I have been returning more and more to Open Space in its most pure and extended forms to generate emergent results embedded in sustainable relationships. I find that as a designer I am maybe sometimes a little guilty of frankly pandering to the fears of clients who want me to design results rather than process. The inclination to control is a strong one, to feel like there is much at stake and so therefore everything must be tightly scripted. And yet the reality is that in the world outside of conference, innovation and emergence is happening all the time in fact most conferences, even conferences of amazing and talented people, are a let down because a small group of people – the organizers – seek to control what happens, making sure everyone has a good experience, as if people aren’t perfectly capable of a good experience on their own. It’s a bummer, and real life, where people get to make their own decisions and take responsibility for what they care for, is a whole lot more exciting and productive.
Of course a sole four day Open Space, powerful as it is for fostering surprising levels of emergence and action, still requires much skillful design. I place a great deal of emphasis on the quality and mode of the invitation. How we invite people – how we ACT when we invite people – often says more about the invitation than the text of the invitation itself. Assembling the right people around the right call is a deep art, and in fact might be the deepest art of all the arts of hosting. But once they are in the room, I think most folks, and especially thoroughbreds, like to have the space to run. To be scripted and moved around, have conversations prematurely cut off or started around false or half guessed-at topics, is a travesty. To see a group of highly talented and motivated people create their own emergent agenda and go to work offering everything they can is a truly inspiring sight and to see them doing so over two, three and four days is to watch a community get born. I have experienced three and four day Open Space gatherings a handful of times, both as a facilitator and as a participant and without exception powerful, enduring and totally unexpected results have emerged. And these results have lasted, evolved and morphed into amazing things. I have never seen those kinds of results from other kinds of tightly scripted conferences.
I have been thinking about this for a while, and the missed opportunity in Copenhagen combined with some other observations about over the top conference planning has led me to really question whether the ONE ALL PURPOSE GATHERING has not seen better days. We are so muich more able to work in local and disbursed ways that we don’t need to wait for the big conference to do good work. We can just get on Skype and start going at it. In fact I’m surprised how few people actually do do this. Instead they wait for the big gathering to start something. Having said that, Open Space offers the nearest conference based analogue to this marketplace of life. As designers and conveners, we simply need a powerful invitation, the influence to connect to the right people, and then stand aside as skillful and motivated people connect with one another and find the work they are meant to do together.