Dire moments in Canadian sports

Our TSS Rovers League 1 BC men’s team, boys academy and supporters celebrating together this summer, photo courtesy of Tom Ewasiuk at AFTN Canada.

When I’m back in Ontario, as I am now, I spend a lot of time with my family watching sports. We’re all Toronto Maple Leafs fans, so when the hockey is on, we don our Leafs jerseys and watch together. At the moment this part of the world is also consumed by the deep playoff run of the Toronto Blue Jays, who have, against the odds, advanced to the American League Championship Series of Major League Baseball. I don’t follow baseball, but it’s impossible not to be caught up in the energy of the moment.

Both the Leafs and the Jays had bad weekends. The Leafs lost two games to Detroit back to back, with dire performances in which their offence sputtered. A leafs legend, Mitch Marner was traded away in the off season and his replacement on the top line last night is an enthusiastic young talent called Easton Cowan. He has big shoes to fill and it’s fun watching young players begin their journey. Cowan was probably the pick of litter last night as nothing else seemed to get going. Both games against Detroit had the feeling of pre-season warm ups. The hunger and energy and resilience isn’t there yet.

Meanwhile, across the tracks at SkyDome, the Jays dropped game two of their playoff series to Seattle. They too seemed to be truly sapped of enthusiasm and energy. Despite an early flurry of runs, the Jays had some poor pitching and defensive errors that Seattle pounced upon and they were sluggish with the bats. They are under the cosh now as they head to Seattle for games 3 and 4, and the mood in this city is far from ebullient.

In soccer news, while the Canadian Men’s team struggled against Australia and gets ready for Colombia tonight, there are machinations afoot at the governance level of the sport. I can hardly stand to engage in the arcane minutiae of how soccer is run in Canada – and I have a far from complete picture – but at the moment there is a concerning trend happening. In Canada, the Canadian Soccer Association has a deal with a company called Canadian Soccer Business. The deal gives all of Canada’s marketing and broadcast rights to CSB for a flat rate. CSB can then sell these rights and make a profit which it largely channels into the Canadian Premier League, the division 1 professional league for men’s soccer in Canada. The owners of the CPL teams, are also the directors of CSB.

Back when the deal was signed, it was a practical solution for Canada Soccer. The Association was having a terrible time getting funding for the national teams and getting them covered, marketed and recognized. Since then however, CSB has moved towards an ownership stake in the game. Last year they bought the second division semi-pro leagues which are organized under League 1 Canada. In BC, our league was set up by BC Soccer initially to provide a pathway to professional opportunities for BC based players, a vision we champion at TSS Rovers, the only community-owned team in the League 1 structure. It still exists for that purpose, but it is now owned by a marketing company who profits from the selling sponsorship rights to our league and so far hasn’t returned much into our level to assure it’s sustainability.

And lost in the mix of all of this is the women’s professional game, which has finally hit the ground running with the launch of the Northern Super League. The NSL is the brainchild of Diana Matheson and other former national team players who had to do it on their own, because Canada Soccer has made no effort to create a professional women’s league despite hoisting the women’s World Cup in 2015. Meanwhile CSB has profited from selling the images and broadcast rights of the national women’s team who were defending Olympic Champions and have maintained a top 10 global ranking for years. CSB has not at all invested in the NSL, nor have they been invited to. Their involvement in Canadian Soccer has largely NOT enabled the professional environment for women, and has been highly problematic for the national team, which is why Matheson and her partners started their initiative own their own.

This is a direct example of the forty five year project of privatization and commercialization of community resources that was started in the Western world in the 1980s and has spread around the world. This month Canada Soccer Business released a vision for soccer in Canada and it is deeply at odds with the idea of grassroots based, publicly-owned clubs and leagues who are building the game in the broader public interest. Instead it fits the privatization agenda to a T, and promises results based on growth. It is a financialization vision for soccer in Canada that primarily and ultimately benefits the Canadian Premier League. It doesn’t address the women’s professional game at all, because CSB has no involvement in that game. It is by definition not a unifying vision.

It is also profoundly at odds with the vision that is championed by the federal government’s Future of Sport in Canada Commission who released their preliminary report back in the summer. Their vision is very different and seeks to develop elite athletes in the context of a safe, vibrant and participatory national sport strategy that puts the welfare of the athletes first and roots sport in the community and national interest.

My buddy Will Cromack shared his thoughts on these competing visions today and I deeply appreciate his perspective and connection to the issues and his thoughtful, slow deliberation on what is laying before us and the possible pathways to the future.

Developing sport in Canada is a long slow road, because developing athletes is a long slow road. Our culture is changing in many different ways, and sometimes in directions that run counter to each other. We fetishize the professional at the expense of community. We create structures and enclaves which create opaque places where people and communities can be hurt. We demand results, but wring our hands over funding and investment. We laud accessibility but demand elitism. We eschew public involvement but fear the market’s rapacious rush into the vacuum. And at the end of the day, we often take a narrow self-centred view towards sport, making sure our kid or our team or our agenda is the one that succeeds with no awareness of the broader ecosystem for our sports, or the bigger role of sport in general.

As Will writes, a bigger conversation is afoot, as it has been for many years. We need to feel our way through all of this, while also taking bold steps to set the container for sport development on the right footing. And the context is changing all around us.