Why wikis work

For years I have been using and extollng the virtue of wikis (and their cousin GoogleDocs) as collaborative tools. For some reason it seems hard for most people to take them up. Thanks to Euan I found this graphic at wikinomics, and it says it all to me. For best results, take it with this video. Now can we use wikis? Please?
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Amazing. This helps me explain what wiki’s are and why they work. It makes me think more about the possibilities of what can be done cross distances with indigenous peoples and projects. Do you know where I can learn more about creating a wiki, like the language protocols, etc.? Thanks Chris!