Today, I was working with a client designing a one-day conference for their members. As always, my focus was on the chaordic stepping stones as a way to design, which defers decisions about structure, agenda and logistics until after we have focused the groundwork of the event. Participatory events are not highly engaging without tapping into the group’s urgent necessity and a clear sense of purpose for the gathering. From that point, design becomes easier, and invitation becomes alive. Today, we focused on necessity and purpose. I kicked us off by asking, “What is happening that makes this gathering important? …
