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: The good thing about stories is that it is not ‘just another technology’, it’s something that’s already there in the organisation. You only have to discover them and listen (be open). Everything you wouldn’t read in glossy corporate brochures and promotional videos and that show you the inside of the company, you’ll hear in peoples’ stories. Stories are the heart of the company. Stories are about people, culture, wishes, dreams, new ideas. And that’s what makes them so interesting to me.