Plucked fruits from surfing the web
- Cool rapid prototyping workshop design
- Viv McWaters has a nice post on the Open Space we did at the Applied Improv Conference, and how it flowed into other activities.
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A Harvard business professor asks his students to think about elBulli, a fascinating restaurant near Barcelona
To eat at elBulli, customers must navigate a mysterious reservations system. If they are lucky enough to be one of the 8,000 who get a booking that year, they are then given a date and time to show up. Reaching elBulli’s coastal perch involves traveling to Barcelona, then negotiating two hours of narrow, twisting mountain roads. But then they enjoy a five-hour meal of thirty-some completely original, whimsical dishes prepared by Adrià and his team of thirty to forty cooks. The meal costs roughly 230 euros and represents hours of laborious research, testing, and preparation. In addition to engaging a diner’s five senses, Adrià and his team hope to evoke irony, humor, and even childhood memories with their creations…
Norton asks students to consider the operations and marketing of elBulli. There is much about the restaurant that is inefficient, as MBAs are quick to note: Adrià should lower his staff numbers, use cheaper ingredients, improve his supply chain, and increase the restaurant’s hours of operation. But “fixing” elBulli turns it into just another restaurant, says Norton: “The things that make it inefficient are part of what makes it so valuable to people…”
Because Adrià [the owner] doesn’t adhere to business norms, the elBulli case shows just how broad the spectrum for marketing a “product” can be–and that’s not a bad thing for MBAs to learn. “Marketing is a science, but it’s also an art,” Norton remarks.
“Adrià says he doesn’t listen to customers, yet his customers are some of the most satisfied in the world. That’s an interesting riddle to consider.”
First off, marketing IS NOT A SCIENCE. And art is not marketable, not in the traditional Business School sense anyway. The fact that Adria’s customers are content is not a surprise to anyone that understands how quality works. Norton’s comments strike as either disingenuous or naive.
So MBAs of the world, please look at what Adria is doing and think about what it really means, and use your prodigious talents and influence to fix the bland homogeneity of western consumer culture.
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A story of an improvisor with exacting standards:
My father, seventy-eight, is a methodical man. For thirty-nine years, he has had the same job, cataloguing books for a university library. He drinks two glasses of water first thing in the morning, walks for an hour every day, and devotes almost as much time, before bed, to flossing his teeth. “Winging it” is not a term that comes to mind in describing my father. When he’s driving to new places, he does not enjoy getting lost.
In the kitchen, too, he walks a deliberate line, counting out the raisins that go into his oatmeal (fifteen) and never boiling even a drop more water than required for tea. It is my father who knows how many cups of rice are necessary to feed four, or forty, or a hundred and forty people. He has a reputation for andaj–the Bengali word for “estimate”–accurately gauging quantities that tend to baffle other cooks. An oracle of rice, if you will.
Read on: Improvisations: Rice : The New Yorker.
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From How We Drive, the Blog of Tom Vanderbilt’s Traffic:
I was intrigued by this line from a new paper by John N. Ivan, Norman W. Garrick, and Gilbert Hanson titled “Designing Roads That Guide Drivers to Choose Safer Speeds”:
The aesthetics or “beauty” of a road environment has also been investigated in relation to traffic safety. Drottenborg (1999) studied the impact of speed on streets that appear as “beautiful” due to the blossoming of cherry trees along the streets in Lund during springtime, and similar streets that lack such beautification. She found that the free-flow mean speed decreased by about 5 percent and the number of vehicles traveling at high speeds between 50-60 km/h decreased by about 12 percent during the cherry blossom period.
One imagines a whole new sub-field of traffic engineering, with myriad questions: Do certain buildings or even architectural styles affect driver behavior? Can beautiful people literally “stop traffic”?
This is a lovely observation.
Lately I have been working as much as possible with graphic recorders who bring a level of beauty into a meeting that has a similar effect. When people work with graphic recorders, they approach the wall reflectively, take care to choose their words and make sure that what they are adding to the record is somehow commensurate with the aesthetic experience being captured.
People want more effective meetings and gatherings and I think a key way to get to effectiveness is to slow down. Slowing down can only happen in a physical environment where there is beauty that can catch our eye, catch ahold of the flow of conversations and cause little swirls and eddies that invite it to loop back on itself, become reflective and therefore effective.
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I’m off to Estonia on Saturday to run an Art of Hosting workshop with Toke Moeller and Piret Jeedas. To say I’m excited is an understatement.
First, this is only the second trip to Europe I have made since I left the UK in 1981 after living there for three years. It’s interesting to see how things have changed in Europe over 30 years. On this trip I am intending to connect in London, during a brief stopover at Heathrow, with one of my school buddies from those days, who I last saw when I was just 13 years old.
But the real highlight of the trip will be the time spent in Estonia, a nation that has one of the largest traditional repertoires of folk songs. Only a million people live there but there are tens of thousands of songs that are shared and sung by everyone. So important are these songs that it was through music that a cultural movement was born in the 1980s that led to Estonian independence from the Soviet Union without a single drop of blood being shed. There is a terrific new eponymous movie about The Singing Revolution which we watched last night as a family. The essence of the film was that Estonian culture, language and tradition formed the basis for a slow and patient awakening of cultural sovereignty and pride that led to mass meetings and gatherings, and the singing of traditional songs of affection for the nation. From that current flowed the courage and will to establish political sovereignty that resulted in the self-liberation of Estonia from more that 50 years of occupation by the Soviet Union and Nazi Germany.
To offer a workshop on the Art of Hosting powerful conversations in a nation that has done that seems a trifle hubristic. But the Estonian story is one that lauds the power of vision, courageous commitment and self-government and it provides both a tremendous ground for our work and inspiring lessons for those of us whose nations are still labouring under colonial administrations. With so many First Nations in Canada clinging to language, culture and music, what I am about to learn in Estonia can provide me with some important lessons about how cultural expression, skillful dialogue and courageous participatory leadership can result in profound social and community transformation.